Blog | Decoy Media + Marketing | Strategy. Advertising. Branding

Beans in a bag…

Posted by Curty in Blog on May 18, 2012

Everyone loves a good bean bag and these are no exception to the rule!

We just picked up 3 over sized bean bags from Sumo in fiery red for Decoy HQ. The bags arrive with beans (most don’t) and are super comfortable in an ever expanding number of positions. The bags were delivered whilst we [...]

POP-UP

Posted by Curty in Blog on May 18, 2012

Latest arrivals for Decoy HQ are some new POP-UP banners.

The one on the right is for the Belconnen Magpies FC to use as a back drop for ‘Wombats Weekly’ and a range of other presentation/media activities. The banner on the left is staying in the Decoy office and is the first print application of [...]

Monaro Windows Vehicle Branding

Posted by Curty in Blog on May 18, 2012

The next step in raising the bar for the branding of Monaro Windows was to tackle their work vehicles.

Moving away from the usual logo sticker on the side of the vehicle felt like a big step for Monaro, but after giving them the design mockups they were happy with the concept and gave us [...]

Event Marketing from A-Z

Posted by Curty in Blog on April 13, 2012

Our favourite resource of the week:

Event Marketing

A clean PDF describing the event planning, promotion, running and wrap-up for event marketing!

What’s your marketing strategy?

Posted by Curty in Blog on March 20, 2012

I have a passion for business.

The delight of this job is that I get to look at new businesses every day, firstly as an outsider, then as an insider. People open up to me, they tell me how things are going, what their major challenges are and where they want to go in the [...]

PLUG in

Posted by Curty in Blog on March 20, 2012

Decoy’s latest project has been developing the branding collateral for a new electrical apprentice development program in Canberra. The client, POPES Electrical & Data Supplies were keen to hold an event for electrical apprentices in Canberra. Decoy took this idea one step further and developed a plan to establish a program for these apprentices.

The [...]

Simon on stage: Communication Officer’s Conference

Posted by Curty in Blog on February 13, 2012

Simon will be speaking at the 4th Annual National Public Sector Communication Officer’s Conference in Canberra.

PDF National Communication Conference

The conference will provide “Essential Skills and Practical Tools to Enhance the Performance of Communication Professionals in a Rapidly Evolving Environment”.

27th & 28th March 2012 Crowne Plaza, Canberra

Simon will be speaking at 4.30 [...]

How To Keep Customers

Posted by Curty in Blog on February 10, 2012

In this weeks blog… Simon takes you through a scenario, giving you a chance to understand how to market for customer retention.

Scenario.

“We have enough customers and we don’t need any marketing”

Client: An established business that relies on repeat purchases, has a well-known brand, a diverse customer base and who wants to retain [...]